• CREATING AND CAPTURING VALUE: PERSPECTIVES AND CASES ON ELECTRONIC COMMERCE

CREATING AND CAPTURING VALUE: PERSPECTIVES AND CASES ON ELECTRONIC COMMERCE

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CREATING AND CAPTURING VALUE: PERSPECTIVES AND CASES ON ELECTRONIC COMMERCE
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This book on electronic commerce is divided into two parts: ´Perspectives´ provides an overview of these important issues in electronic commerce; ´Cases´ written under the supervision of Stanford faculty provide real world insight. Both parts contain a wealth of information about technologies, industries, firms, strategies, and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.